How the New Green TAG Heuer Watches stole the show at LVMH Watch Week 2024!
Pssst…. Listen up. TAG Heuer has released a slew of new teal-green timepieces from its most popular collection, the Carrera. If “Green”, “Chronograph”, and “Carrera” all sound like a bit of you, keep reading.
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TAG Heuer Newness
TAG Heuer unleashed its teal green hues at the LVMH 2024 Watch Show the other week in Miami. The vivid hues of the new Carrera watch pretty much rinsed the color out of every other piece of competition there. But they weren’t the only showstoppers.
TAG Heuer also released the Carrera Date Plasma 36mm watch. It marks the company’s second colored lab-grown diamond, using the brand’s CVT technique. In addition to this, the luxury watch brand unveiled the Connected smartwatch.
The company’s latest wrist-worn technology comes in those signature teal green shades, bringing even more customizable options to the wrist. Its AMOLED display can present your health and fitness metrics via a green Carrera display like the Dato and Tourbillon.
Lastly, unrelated to the Carrera, TAG Heuer released five new Aquaracer Professional 200 Solargraph watches. They come in a more compact 34mm diameter for those with a slender wrist and boast 5 new dials.
Alongside three mother-of-pearl iterations (with diamond and non-diamond decoration), a midnight blue option is also available. The most stunning of all, however, is yet another play on the brand’s teal-like green shades, named the “polar blue!
Below: New TAG Heuer Aquaracer Professional 200 Solargraph Watch
Whether you’re familiar with the TAG Heuer Carrera or not, these new releases need a thorough introduction. But first, a quick overview of the luxury watchmaker’s links to the world of sport.
TAG Heuer’s Relationship With Motorsport
It’s not easy being TAG Heuer. The Swiss watchmaker is synonymous with the motorsport world and has been an expert in its field for 160 years. Its avant-garde designs are unsurpassed in the industry, but that alone is no mean feat.
Sports watches and robust tool watches are oversaturating the luxury watch market. Every brand is chomping at the bit to lead the way in this area.
TAG Heuer seems to do it without a struggle. But it can’t be easy to push the envelope continually, can it?
Yet, these robust chronographs and classic motor racing-inspired timepieces are met with resounding success every time. Indeed, they appear to have a rather cult-like following.
If you own a TAG Heuer, watch yourself, you’ll know exactly what I mean when I say “cult following”. TAG Heuer watch fans are an elite class of enthusiasts within the watch-collecting society.
They are individuals who share the brand’s passion for precision and performance. These watches are a way of life for many. They transition from sporty to classic and elegant to robust, making them great daily beaters.
TAG Heuer watches like the iconic Monaco, Carrera, and Formula 1 form a unique woven tapestry around the brand’s history. The designs tell a story of adrenaline-fueled, high-speed races.
They capture the smell of burnt rubber on the track and the roaring sounds of a glory-hungry crowd. From its early 20th-century dashboard instruments for cars and aircraft to its modern-day chronographs, each marks a historical milestone.
Below: TAG Heuer Monaco Gulf Special Edition
TAG Heuer’s relationship with sport is endless. So is its list of partnerships with motorsport drivers, teams, and championships. As well as enjoying a 30-plus-year partnership with McLaren, it also sponsored the Monaco Grand Prix.
Porsche, Aston Martin, and Tesla Motors are other revered names that have joined forces with the watchmaker. Red Bull and Gulf also deserve a mention.
One of the brand’s most important partnerships, however, must be the legendary Carrera Panamericana race. It facilitated the birth of a true icon.
Jack Heuer himself designed the Carrera in 1963. It perfectly embodied his racing spirit. Over the years, the Carrera has evolved vastly. Even so, its key features have changed very little.
The Carrera is just one of the many famous watch designs to gain TAG Heuer a world-respected status. Now, TAG Heuer writes the latest chapter of the classic, sporty, racing car-inspired Carrera. And it’s green.
The New Green TAG Heuer Watches (and Others)
The two new green TAG Heuer Carrera watches celebrate the 60th anniversary of the Carrera and its story so far. Here is everything you need to know about them and the brand’s two other new releases.
The New TAG Heuer Carrera “Glassbox” Dato Watch
To fully appreciate the design concept behind the Carrera “Glassbox” Dato watch, we’ll require a trip down memory lane.
Some of the most collectible TAG Heuer watches of all time are the Carrera Dato watches. The name refers to a time when the brand had to think “outside of the box literally”.
The initial Carrera Chronograph of 1966 had a date window of 12 o’clock. It was a great feature, but when not engaged, the chronograph made it difficult to see.
TAG Heuer experts decided to relocate the date to 9 o’clock in 1968. It made for a pretty unusual dial layout. One that would only grow in popularity over the years.
The newer and more contemporary Carrera Chronograph Dato watch of 2024 is 39mm and made from stainless steel. It features the “Glassbox” design that TAG Heuer unveiled last year, giving it a retro, bezel-less look.
In fact, the sloping of the sapphire glass over the sides of the case is a very special feature. It gives you a superb panoramic view of that entrancing green dial.
It seems only natural that TAG Heuer experts wanted to expose as many of those captivating teal-green hues as possible.
The layout of this new TAG Heuer Carrera Dato watch is sure to be the talk on everyone’s lips this winter.
A 30-minute counter at 3 o’clock benefits from a concentric circular pattern. Meanwhile, the date window at 9 o’clock is crisp and legible.
As far as Carrera Chronograph watches go, the model is one of the most simplified of all.
The 39mm watch joins the blue tri-compax chronograph and reverses the panda watches of last year.
It completes its look on a classic black alligator leather strap, while inside, the famous Calibre Heuer 02 powers on relentlessly. A little more on that later.
The New TAG Heuer Carrera Chronograph “Glassbox” Tourbillon Watch
The second green release from TAG Heuer is the Chronograph Tourbillon watch. It’s a new take on the 2023 blue version with a “Glassbox” sapphire front.
The glass sweeps over the edge of the 42mm stainless steel case, enhancing the green tones of the dial. Here, Super-LumiNova-coated baton hour markers and hands display the time legibly at night.
The beating heart (tourbillon) presents itself through an open-heart cut-out feature at 6 o’clock on the dial. Watchmakers perfected the mechanism over 200 years ago, yet it looks just at home on this classic Carrera watch.
Always in motion, it joins a 30-minute sub-dial at 3 o’clock and a 12-hour totalizer at 9 o’clock.
These sub-dials feature a concentric circular decoration. Of course, the watch features an equally stylish black leather band. The strap secures with a stainless steel push button double safety clasp.
Overall, the new TAG Heuer Carrera Chronograph “Glassbox” Tourbillon Green watch is a true nod to the past. It features attractive piston-style push-pieces, a large crown, and a plexiglass-like domed front. All of these evoke a vintage effect.
At the same time, its undistorted view of the tourbillon, when combined with a monochromatic palette, is modern and forward-thinking.
The Movements Powering the New Green TAG Heuer Carrera Chronograph Watches
Both movements powering the two new green watch releases by TAG Heuer are updated versions of the in-house Heuer 02. The Dato, powered by the Calibre TH20-07, is bidirectionally winding.
It features an oscillating weight that gives better power to the movement. In doing so, it provides an impressive 80-hour power reserve.
The TH20-07 also features a shield-shaped rotor and performs at a rate of 28,800 vibrations per hour.
The new TAG Heuer Carrera Chronograph Tourbillon incorporates the TH20-09, used in last year’s blue iteration. It presents itself through the same majestic monochromatic teal green style.
This time, however, TAG experts transform the 6 o’clock location into an open-heart cut-out feature.
More of the in-house rhodium-plated engine reveals itself through the caseback. Here, the shield-shaped rotor gives way to the intricate jewels and screws that form its mechanism.
This engine provides an impressive power reserve of 65 hours once fully charged.
Similar to the new Carrera Chronograph Dato, TAG Heuer revamps this column-wheel chronograph. Carole Forestier-Kasapi, TAG Heuer’s movement director, is a legend in her field of expertise.
The new modifications to the Heuer 02 Calibre extend the warranty of the watches to five years. The painstaking work of over 70 interlocking, intricately arranged components marks an impressive leap in durability, too.
The New TAG Heuer Carrera Plasma D’avant-Garde Watch
A little on the TAG Heuer Carrera Plasma D’avant-Garde watch. TAG Heuer is the first major Swiss watchmaker to experiment with lab-grown diamonds. This new 36mm model marks the second colored diamond, following the pink diamond version last year.
Released alongside the green Carrera watches at the LVMH Watch Week 2024, this exciting proposal demonstrates the “Plasma Project”.
TAG Heuer uses CVD technology (chemical vapor deposition) to create the dial and diamonds. Put simply, experts create a single plate of polycrystalline diamonds by placing a “seed” in a vacuum filled with gases.
These carbon and hydrogen gasses create a plasma that ignites with radiation waves to create carbon atoms. These atoms bond to the seed to grow the crystal.
If not fascinating enough, the dial also showcases yellow lab-grown diamonds. These feature in the shield logo under the 12 o’clock location and in the crown, too.
Unlike the organized configuration of colorless lab-grown diamonds, these colored diamonds are different. TAG Heuer’s Plasma technology creates deliberate disorder amongst the diamond formations for a rarer finish.
The New Green TAG Heuer Connected Calibre E4
Finally, the new TAG Heuer smartwatch joins the Carrera Chronograph Tourbillon and Dato models in a stunning shade of green. The robust 45mm steel model features a polished green ceramic bezel and a green rubber band.
Belonging to the Calibre E4 series, it promises all the same cool smartwatch features as the others.
These include sports tracking apps, running and cycling features, and even a seven-minute workout with coaching. It also allows you to track your daily heart rate, steps, calories, sleep cycles, and stress levels.
The key advantage of this latest TAG Heuer Connected watch release, however, is its multi-configuration platform. You can choose between thousands of possible watch face combinations. These new configurations include Prism, Chromatic, and Mirage.
They provide you with endless options to enjoy the Connected watch in different ways.
The new green TAG Heuer watches from the Carrera family are certainly special. They’re the brand’s way of capturing a love for vintage aesthetics.
The “Glassbox” Dato version and the Tourbillon each offer something different but share a captivating teal green monochrome outfit. Above all this, they’re affordable!
While TAG Heuer pays homage to a classic design with these releases, its Plasma Diamant D’avant Garde is resolutely modern. Using state-of-the-art technology, its scintillating dial made from lab-grown diamonds is a sure talking point.
Likewise, the new Connected Calibre E4 watch is the latest of the brand’s wrist-worn smartwatch technology. If you love wearable smartwatch technology, the new green Connected watch by TAG may be for you.
Whether you prefer TAG Heuer’s classic designs or its more modern creations, the brand’s 2024 releases are worth checking out. They, once again, demonstrate the brand’s ability to push the boundaries of style, precision, and sophistication.
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