Buying Amazon Watches: Cutting Your Costs and Time

Buying Amazon watches is a fast and easy way to build up your collection. Here’s how it can be done.

Today, many online stores offer great deals on watches. From fashion brands to high-end luxury watch manufacturers, it’s not hard to buy a watch online.  

If you’re planning on buying an expensive luxury watch, you don’t have to buy directly through an authorized dealer. You can buy from platforms like Amazon. 

That said, Amazon does sell watches directly through authorized dealers, too. If you’d like to know more about buying Amazon Watches, read this article.

Buying Amazon Watches 

There’s a huge array of fashion watches and luxury watch brands to explore on Amazon. You can choose from popular watch brands like Casio, Timex, and Fitbit, not to mention Seiko, Invicta, and Michael Kors.  

Some of these are not sold directly through the watch brand itself. They are sold through third-party sellers, not Amazon-authorized sellers. Are you wondering what the difference is? I’m going to explain that in this article.  

There are many reputable third-party watch sellers on Amazon. A few include Watchsavings, My Gift Shop, and Watch Locker. 

Generally speaking, most watches sold on the platform are legit. Even high-end watch brands. As with buying any watch online, the key to ensuring a good buy is to check each one’s reviews.

Which Authorized Dealers Can You Find on Amazon?

If it’s your first time buying Amazon wristwatches, you might be wondering which brand you can find on this platform.

At Amazon, you can find brands like Fossil, Fitbit, Timex, Casio, Michael Kors, and Apple. These are brands that Amazon is an authorized dealer of directly.  

Tissot, Garmin, Citizen, Diesel, Nixon, Seiko, and Bulova are other examples. As you may have noticed, the majority of these listings belong to the affordable or fashion watch category.  

These watch brands guarantee 100% authenticity by using Amazon as a direct selling platform. It means they sell their watches through the company as a storefront. This direct selling platform between the company and itself is a reliable way to shop for watches.  

These lists are not exhaustive of all watch brands available through Amazon, however. You can explore many more watches from third parties, too. There’s also the company’s budget watch range via Amazon Basics.  

The Authenticity of Authorized Amazon Sellers

To become an Amazon-authorized seller, a company has to pass a certain set of criteria. They have to follow its rules and guidelines. In other words, they have to put a bit of work in. 

Their descriptions must appear well in searches. The company must also respond promptly to customers and confirm shipping details clearly and precisely. Third-party sellers don’t have to do this.

E-Desk stated that a whopping two and a half million third-party sellers were using Amazon last year. It goes on to say that Amazon pushes its private-label products ahead of these third-party companies. 

Though these products show up in a search first, customers still want to shop by brand name and reviews. This is how third-party sellers can compete with Amazon’s range of products.

Buying from third-party sellers doesn’t always mean you compromise on quality, though. For example, many third parties sell high-end brands like Rolex and Omega. This is because Amazon is not an authorized dealer of these high-end brands, but they’re legit all the same.  

Does that necessarily mean you want to spend upwards of $10,000 on a Rolex watch this way? It’s entirely your choice. There are many ways to reduce the risk of becoming a victim of a fake watch online, so it’s doable.

Tips When Buying Watches on Amazon

Whether you’re buying a low-end or high-end watch at Amazon, you can follow some tips to shop here successfully.  Here’s how:

Read the Reviews

Always read the reviews before you purchase with any online watch stockist. It doesn’t matter whether it’s Amazon, Jomashop, or Ashford. You should read the reviews for several reasons.

By reading a review, you can first check whether the item is legit. As I mentioned, there is always a risk when buying from third-party sellers that a watch may not be authentic. A customer stung by this will almost always review it and warn others about it.

You don’t have to read every single review on a product from every customer. You just need to get the general gist of whether the item is what you’re looking for or not. Reviews are also great for checking out how quickly the shipping came and what it arrived like. 

Research the Seller

Do your investigative work on the seller before you buy a watch from them. Amazon’s seller transparency now gives you more insight into the companies you’re buying from than ever before. 

So, look at the seller’s profile. If there’s anything you see that makes you question the seller, no matter how big or small, move on.  

Buy a Lower-End Watch To Start With

If it’s your first time buying a watch from Amazon, start with a lower-end watch.  

Also, start with an authorized seller who has had to pass the official criteria. Here, you can decide whether you’re happy with how long the product took to arrive. You can also inspect the quality of the box and packaging.

Also, check out Amazon’s returns policy. It comes under the Clothing and Accessories range. It gives you 30 days to return a watch after the date of delivery. Bear in mind that some sellers have their own returns policy, so check these out, too.  

Amazon Watch Warranty

Amazon doesn’t have a watch warranty for its products. Authorized sellers, however, often do. Some come with a full manufacturer’s warranty.

Amazon does offer its own Watch Protection Plan, however. You can opt for this through a third-party seller when the item doesn’t already come with a manufacturer’s warranty.

Amazon Prime Watches 

If you’re buying a more expensive watch through Amazon, you may want to take advantage of Amazon Prime watches. The speedy next-day delivery, paired with its range of additional services, ensures there’s no messing about with your order.  

That said, some luxury watch brands like TAG Heuer and Omega aren’t authorized by Amazon. Third parties sell these and often have their delivery set up.  

The Takeaway  

Most watches at Amazon are authentic and sold by genuine third-party sellers. If you want to make your purchase doubly secure, you should opt for watches sold by authorized sellers.

Amazon sells a wide variety of watches via companies that use the platform as a storefront. On the flip side, some third-party sellers don’t always pass the criteria. It may impact the quality of your buying experience with Amazon.

With any purchase, read the reviews before you part with your money. Once you become more experienced in buying Amazon watches, you could explore more high-end brands.  

Regardless of whether you use Amazon Prime or not, the e-commerce platform has an excellent reputation for delivery and returns. Some things worth checking out before making a purchase are the return policies and warranties with third-party suppliers.

I’d definitely recommend buying watches from Amazon, especially budget timepieces. Have you had a good experience with Amazon? Let us know what your best buy was in the comments below!