You may be interested in some Rolex Datejust alternatives for several reasons, including (but not just) price point. These options fulfill a range of priorities.
Rolex is known for making some of the most iconic watches of all time. They’re also known for their often high-barrier price points — not to mention those darn waitlists. (There’s a reason “How much does a Rolex cost?” is a common question — they’re famously pricy.)
So, I’ve done you, dear reader, the kindness of rounding up the best Rolex Datejust alternatives on the market now.
After all, it’s definitely one of the most elusive models in the crown’s range. Wearing one is a flex, even for Warren Buffet.
Of course, a big reason to go for homage watches or other Datejust substitutes is the aforementioned sky-high prices. However, that isn’t everyone’s reasoning.
Cost aside, perhaps you want something with a similar vibe, equally as luxurious but less “obvious.” Or maybe you want something more high-value, not necessarily cheap.
The alternatives here represent all of these priorities.
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Some Key Features of the Rolex Datejust
Okay, so what are we looking for in these alternatives? The Datejust subline itself has several variations. After all, it’s been around since 1945. Here are some characteristics that, though not every Datejust in history has features, are synonymous with the line.
- Fluted bezel (though many Datejusts don’t have fluted bezels)
- Baton markers or Roman numerals
- Baton hands
- Date window with a cyclops glass
- Sunray dial
- President bracelet
- Two-tone or precious metal tones
And of course, more important than these individual characteristics is how they come together. The Rolex Datejust has a very particular vibe about it. In fact, the point of a non-homage alternative isn’t to capture every single feature.
It’s to capture the general vibe, and a good alternative takes that in its own direction. So what does the Datejust say about its wearer?
Well, it’s definitely a gentleman’s watch. Some might even call it an old man watch but in a very classic way. It’s the same way that Sean Connery can pull off a romper, and because of the vintage context, it doesn’t look campy.
It’s dressy but not delicate. It’s certainly stately, royal even. And that fluted bezel definitely makes it look ceremonial.
The version with Roman indices takes that ceremony up a notch. All that to say, it’s a timeless design because of and despite all of these features.
7 of the Best Datejust Alternatives
Here are some of the best Datejust alternatives. They’re in no particular order, but again, a wide range of priorities is represented:
Bulova Super Seville
The Bulova Super Seville can be found in steel or precious metal constructions, with or without the fluted bezel. It came out in the 1960s, likely as an attainable homage to the Datejust. But today, the Datejust aesthetic is considered both timeless and retro.
As such, the Super Seville’s vintage status helps it stand on its own as a product of its time. You can find it in a range of price points, from $300 to $3,000, depending on the variation.
These were made before Citizen acquired Bulova. In a way, they’re a good representation of the twilight of American watchmaking.
You can find them with baton indices or diamond sets. Even the latter versions will cost you far less than the cheapest Rolex watches. And they run on a fast-beat, 17-jewel automatic movement.
Basically, the Super Seville looks like the Datejust, but it has its own history and lore. And if you flip through watch forum posts, you’ll notice it has its own fandom and built-in community.
Tudor Prince Date
If you want a high-value, still luxury-status Rolex alternative, who else should you turn to but Tudor? One of the three siblings in the Hans Wilsdorf family, Tudor has always been a resource for more “reasonably-priced” Rolex equivalents.
In a way, these are better than any homage or alternative. After all, it has the stamp of approval by the Wilsdorf mother ship.
The Tudor Prince Date has the bezel, the date, the two-tone options, and the Swiss craftsmanship. And it’s all at a fraction of the cost of any Datejust.
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Fluted bezel? Check. Silky sunray dial? Yup. Simple baton applications? All there. Do you know what isn’t on the Casio MTP1302D-1A1? The several thousand-dollar price tag. In fact, this perfectly respectable timepiece is in the ~$60 range.
Casio doesn’t make luxury watches. Nothing they make is anywhere near luxury. But good watches don’t have to be luxurious. And Casio makes good, solid, reliable timepieces. (Here are some of the best Casio watches.)
Besides, the athletic lugs and Arabic outer track give it a less dressy look. It’s an elegant, sporty watch that is well within Casio’s lane.
Cynics may still call it a copycat, but again, for $60, what have you got to lose? It’s not as if it’s an actual fake Rolex. (FYI: here’s how to spot a fake Rolex. Take note for your next back-alley dealings.)
San Martin SN059
The San Martin SN059 is hands-down one of the best Datejust homages on the market. It takes the overall aesthetic of the Datejust but infuses it with thoughtful differences.
I liken it to an excellent music act that’s clearly inspired by an old legend but isn’t just a cover band.
For example, you can get the dial in different variations of mother of pearl. And you just don’t get a luxe mother-of-pearl option with the Datejust.
Moreover, you can decide whether or not you want a San Martin logo on the watch face. I personally love the option for anonymity.
With the marble in particular, each dial is unique since the material is naturally formed. All of the high-end specs are there, too. There’s the AR-coated sapphire, 100 meters of water resistance, and lume.
There’s even a two-year warranty. You can choose which automatic movement you want, too. If you want to save $150, go for the Chinese PT5000 caliber.
Omega Globemaster
The Omega Constellation Globemaster combines sporty and dressy elements. Moreover, its subline features models also with fluted bezels. Considering Omega and Rolex have a rivalrous relationship, it’s easy to compare the two.
While I certainly think the Datejust is more versatile, the Globemaster is arguably more distinct. It comes in colorful dials, and its brushed face is often more dimensional. Many models flaunt pivots on the outer dial, which gives the surface a jewel-like topography.
I like the version with the months marked in cursive on the dial surface. It’s a classy yet distinguished design.
The Globemaster, released in 2015, is a truly historical model. It was the world’s first Master Chronometer and was a hit among the watch community.
And like the Datejust, the Globemaster has been around for decades. Its core design has been floating around the Omega archives since the 1950s.
Timex Legacy Boyfriend
Want a brand with a little more horological history than Casio? But at the same time, don’t want to shell out a grand for a vintage Bulova? The Timex Legacy Boyfriend is your watch.
Although technically a ladies’ watch, at 36mm, it’s truly unisex. In fact, it’s the perfect size for a wide range of wrists.
You can choose from a silver-tone, a gold-tone, or a two-tone. With its applications and impeccable design, this watch really does punch above its price point.
And since this is Timex, this model even comes with that push-button Indiglo glow that’s so fun to use.
Tudor Royal
In many ways, this Tudor Royal not only encapsulates the aforementioned ceremonial aesthetic of the Datejust but also takes it to the next level.
The engine-turn bezel and integrated bracelet make the watch look downright sculptural. Between that, the Roman numerals, and the two-tone design, the only word I can think of to describe this watch is monumental.
Also, there’s just something about pops of gold against a black background that screams New Year’s Eve party. It’s a celebratory watch, perfect for work and play.
FAQs
Do you still have questions regarding the Rolex Datejust or its potential alternatives? No problem. Here are some of the most common ones — and their answers, of course.
What is the Omega equivalent of the Datejust?
The Omega Globemaster features variations with the fluted bezel that the Datejust is associated with. It also combines sports watch features with dress watch features, again, as the Datejust does.
The Omega Seamaster Aqua Terra is also often compared to the Datejust. It’s a man-of-leisure nautical watch, not a professional diver. It features sunray dials or vertical lines reminiscent of the floors on yachts.
Is Rolex Datejust an old man watch?
The Rolex Datejust has certainly been called an old man watch. However, like a well-worn cardigan, it all depends on how you style it. It’s also a classic, highly-respected gentleman’s watch.
Can you walk into Rolex and buy a Datejust?
You’re not likely to easily walk into Rolex and just buy a Datejust. It can happen, but you’d likely be put on a waitlist unless you’re a well-known or long-time client. You may, however, be able to walk into an authorized dealer and buy a Datejust at a premium.
Conclusion: The Best Rolex Datejust Alternative for You
Looking for an automatic homage that goes in its own direction? It’s my opinion that the San Martin will be perfect for you. Want something luxurious but more cost-efficient than a Datejust?
Check out either of the Tudors. You can also go vintage with a Bulova Super Seville. And if you’re on a major budget, Casio and Timex have you covered.
The best Rolex Datejust alternative varies from person to person. Figure out what you love about the Datejust and, perhaps more importantly, what you don’t love about it.
Questions? Comments? Let me know below!
