It’s FIFA World Cup season 2026, and one of the best football stars second to none but Messi (in scoring the most goals so far) ‘Erling Haaland’ is conquering the field with his goals. But beyond the field he is also a watch enthusiast who has an impressive collection of luxury watches. Curious to learn about Haaland’s watch collection? Let’s take a look into the watch collection of one of the world’s best strikers. Read on.
Not only is Haaland a brand ambassador for Breitling but his collection also includes many of the most sought after models from other notable names like Rolex, Audemars Piguet and Patek Philippe.
Model A: The Daily Travel Watch Breitling Chronomat Automatic GMT 40 (Ref. P323982A1F1A1)
Haaland owns a Breitling Chronomat Automatic GMT 40 Erling Haaland. In Fact, Breitling launched it in 2025 and it was co-designed by Haaland himself. What’s more Breitling limited the production to only 500 pieces in this collection. To make things easier, I am happy to guide you on the specs of Haaland’s collection of watches.
Retail Price: Approximately $10,450 on rubber strap, and $10,800 on the signature Rouleaux stainless-steel bracelet.)
Key Features: Muonionalusta meteorite dial, an 18k Red-Gold GMT hand (with Erling Haaland’s initials EH on the counterweight of the GMT hands), “ONE OF 500” , and “Erling 9” engraved on the caseback alongside his celebration silhouette. Meanwhile, the case is made of stainless steel but the bullet-style bezel is made of solid platinum.
Caliber: It uses the Breitling Caliber 32.
Power Reserve: Approximately 42 hours.
The Design Paradox: Some collectors and critics have questioned the choice of GMT watch with a platinum bezel for a rough travel watch. But when you’re Haaland who travels via a private jet, you don’t really have to worry about accidently knocking your platinum bezel on an airline seat, do you?
Overall, my take on this new release by Brietling is that it has a perfectly balanced appearance of a sporty and luxurious travel watch making it a great all-rounder for the young Norwegian striker.
Model B: The “Heavy Gold” Chronograph Breitling Chronomat B01 42 HAALAND (Ref. RB01347A1F1R1)
Moving on, another Breitling owned by the football star is the Breitling Chronomat B01 42 Erling Haaland. This watch is limited to 250 pieces.
Retail Price: $47,100 and $55,410 depending on the strap option.
Features: 42mm 18K Red-gold chronograph with a Muonionalusta meteorite Panda dial (black sub-dials, gold markers). Breitling engraved “ONE OF 250” on the sapphire caseback.
Power Reserve: Approximately 70 hours.
Movement: Breitling Manufacture Caliber 01.
Premier B21 Chronograph Tourbillon 42
In a carousel Haaland posted on 24th June 2026, he seems to be flaunting his Breitling which appears to be the Premier Willy Edition B21 chronograph Tourbillon 42, perhaps the most intriguing recent addition, I must say.
Retail Price: $77,500 (Léon Edition) to $85,300 (Willy Edition).
Features (Willy edition): Platinum case, 42mm diameter, 15.25mm thickness
Power reserve: Approximately 55 hours.
Movement: Breitling B21 (Manufacture La Joux-Perret), Self-winding mechanical.
I would say Haaland is not just dominating the pitch, he’s also showing appreciation and respect for high-end horology through making sophisticated choices like owning a Breitling Premier tourbillon 42 watch.
Beyond Breitling: Watches in Haaland’s Collection
You may be wrong to assume Haaland’s watch collection has only Breitling, the young athlete has a fine taste in watches. From owning watches from Audemars Piguet to Patek Philippe, he has maintained an enviable watch collection.
Let’s take a brief overview of the watches he has in his collection
Patek Philippe Nautilus
He has been seen wearing various Nautilus models on various of his travels notably the Nautilus stainless-steel 5711/1A priced at $95000–$130000 on the secondary market and the Nautilus Rose-gold 5712R Moonphase that has a market value of $105,352-$180,250.
Rolex Daytona “John Mayer” Reference 116508, (Yellow Gold) green dial
Haaland has worn this now discontinued timepiece frequently showing his taste for timeless masterpieces.
Retail Price: Now discontinued it has a retail price of $38,000. While secondary market price ranges from $70,000–$80,000.
Rolex Submariner “Starbucks” Reference 126610LV
Besides this Erling Haaland’s watch collection also has the green bezel Rolex Submariner “Starbucks”.
Retail Price: It has a retail price of $10,800. While it sells at $14,000–$18,000 in the secondary market depending on the condition and box or papers availability.
Conclusion
Haaland’s amazing watch collection verifies one thing: he may be the official brand ambassador for Breitling but the other watches in his collection remind us that he is a true watch enthusiast who buys what he likes.
In a world where most athletes put on whatever factory iced diamond piece is handed to them, Haaland broke the stereotype by showing his enthusiasm for limited edition Breitling that he co-designed, and proudly donned with his cowboy attire in Dallas that he posted recently on his Instagram account. In the end, it’s less about what watch brand you buy but the ‘confidence’ you wear with it, and Haaland has got every bit of that confidence.
Erling Haaland goes full cowboy in Dallas wearing his new $50k solid-gold Breitling chronomat. Learn about Haaland’s watch collection.
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