Watches and Wonders 2024 Predictions

It’s time to look into my crystal ball and reveal what my Watches and Wonders 2024 predictions will be this year.

Watches and Wonders is the “watchmaking rendez-vous of the year.” Held in Geneva, “54 exhibiting brands, from the most emblematic to the most confidential, unveil this season’s highlights.”

As the week of the conference fast approaches, anticipation is building in the watch-loving world.

Before we start, here’s my disclaimer: I don’t want to end up with an egg on my face, so I will exercise my predictions with caution this year. Remember, these are predictions only. But I’ll say it now. If any of them come true, remember my name 😊.  

Watches and Wonders 2024 Predictions

Watches and Wonders predictions are going to be tough this year. In fact, they get harder every year! And, like clockwork, we “snobby writers” and our editorial teams feel stupid for even thinking up such concoctions!  

Some of us get carried away, resulting in a slew of nonsensical designs that look like they’ve traveled back in time from the year 3000. Others try to keep their predictions, well… predictable. 

These “inside the box” theories are just as inaccurate. Watch brands like Rolex, Cartier, and Tudor are always one step ahead of us.  

But here goes my list of watch releases I hypothesize for Watches and Wonders 2024. If you’re interested in any of the models featured in this article, brace yourself for some disappointment. 

They are nothing more than ideas. But we can dream, right?

Watches and Wonders 2024 Rolex Predictions

Everyone knows Rolex is notoriously hard to predict. Every year, we get excited about what might be around the corner. Then Rolex takes us all by surprise and throws us a curveball.

Somehow, the industry giant has a way of convincing you that you need a watch before you even realize you did (or didn’t)!  

A Return of the Turn-O-Graph

Rolex, could we please get the Turn-O-graph back? OK, so this might not be the most predictable prediction. It probably wouldn’t be the most anticipated, either. 

However, the Rolex Turn-O-Graph was an important part of the brand’s portfolio at one time. It was the first production model to feature a rotating bezel with a graduated 60-minute scale.  

A modern version, for me, would feature the unidirectional bezel, this time thinner and sleeker. Perhaps even paired with the Jubilee bracelet?  

Bring Back the Milgauss

Rolex laid the Milgauss to rest last year. It was a daft decision, in my humble opinion. It might not have been the brand’s bestseller, but given the longevity of the watch, it was an injustice.  

I personally loved the Rolex Milgauss. Today, brands are smashing antimagnetic watches out of the park. Some examples include Omega, Ball, and Tudor, not to mention Swatch Group and its affordable Nivachron technology.

The Milgauss used to share some features with the Air-King. In fact, a modern-day Milgauss would probably look pretty similar to it. 

It would house the same compact 40mm case, the recent crown guards, and an emblematic black dial. The lightening-shaped central second hand would pair with zesty orange accents, too.

But here’s a thought. How about Rolex brings back the scientific watch, this time with a completely antimagnetic movement? I wouldn’t put it past the manufacturer, especially once you consider its recent leaps in Research & Development. 

I think the legendary brand could easily produce something completely impervious to magnetism. 

A Rolex GMT-Master II Coke  

Perhaps the one Watches and Wonders 2024 prediction that excites me the most. It could be a real possibility, too. We know that because just last month, a Rolex patent came to light that got the watch world talking. 

It was a red and black bi-color bezel in…wait for it…the brand’s Cerachrom material.  

Back in the 80s, when the Coke version of the GMT-Master II arrived, it existed alongside the “Pepsi” until 2005. But (and there’s a big but) it was only ever available in the aluminum form!  

I really hope that Rolex reveals a GMT-Master II “Coke” in Cerachrom this year. Time will tell, I guess.

Cartier Watches and Wonders 2024 Predictions

Cartier is a challenging brand to predict because its horological strengths span far beyond human imagination. Still, some seem like obvious choices.  

A Simplified, Affordable Cartier Tank Cintree  

I’m aware that Cartier is not celebrating a special anniversary of the Cintree this year. But whatever. 

The brand has only been releasing special limited edition watches in the Cintree variation as of late. I’d like to see that change.  

Last year, the watchmaker released the breathtaking Pebble and Crash versions and the Tank Nomale. But it would be nice to have another core range of Tank Cintree watches made available. 

Preferably something classic and a bit more accessible.  

And anyway, we don’t all need a mechanical watch. Sometimes, we welcome the simplicity of a quartz movement. 

This is especially true when you think of the possibilities it opens up for manufacturers to get creative with case shapes. Fingers crossed, this prediction happens.  

A True Cartier Prive Maxi Oval

People are also talking about a Prive Maxi Oval watch for 2024. We’ve seen London versions from the Maxi Oval range fetch extortionate prices recently.  

Truthfully, the Cartier Maxi Oval watch respects a width of 30mm, which would make for a watch with incredible presence.  

Perhaps a version in platinum or yellow gold would be a nice choice. A grained dial and Arabic numeral hour markers would work well with the profile of the Maxi Oval and its elongated profile. 

And since Cartier is such a master in the realm of fine gem-setting, how about Cartier throwing some of those into the mix as well?!  

Tudor Watches and Wonders 2024 Predictions

If these Tudor Watches and Wonders 2024 predictions come true, you heard it here first.  

A New Tudor Oyster Prince Submariner  

It is the design of the Black Bay that takes inspiration from the original 7922 reference from Tudor. That first dive watch featured a riveted bracelet, symmetrical case, and no-date display. You can find examples of these features in the Black Bay 54, launched last year.  

The watch connects the dots between old and new Tudor dive watches. But what about a redesign of the Tudor Oyster Prince Submariner 7922, complete with original Mercedes hands?  That would be cool!

A Return of the TUDOR Heritage Chronograph  

I demand that Tudor bring the discontinued Heritage Chrono collection back. Firstly, the current Black Bay Chrono, an already-stylish design, lacks real vintage appeal.

The prospect of a re-launched Heritage Chronograph watch would bolster more appreciation for the vintage Diver. It’s a style that still dominates a large proportion of the industry today.  

The new model could potentially hold the MT 5813 movement — a Manufacture Calibre at its heart. Oh, and a range of dial colors to choose from would also be a very nice thing.   

Grand Seiko Watches and Wonders 2024 Predictions

Last year, Grand Seiko treated us to some truly compelling Spring-Drive models. Some of these include the Spring Drive “GMT Mt. Hotaka Peaks” watch and the Spring Drive “Tokyo Lion” watch. 

It also released some anniversary Spring Drive models in February of this year. But I’d like to see the brand release a more nostalgic version. 

A Vintage Grand Seiko Spring Drive Watch  

Since Grand Seiko’s left-wing Spring Drive technology arrived twenty years ago, the collection has grown exponentially. The models from this collection boast decorative details that impart a sense of depth and dimension.   

Additionally, Spring Drive watches from Grand Seiko promise uncompromised accuracy. They beat to the rhythm of their drum, quite literally. These models promise an accuracy of – /+ 1 second per day and provide an autonomy of 72 hours.

Since Spring Drive technology is approaching its 20th anniversary this year, it would be nice to mark the occasion aptly. A vintage-inspired rendition would be a very welcomed treat for enthusiasts.  

The retro-inspired Spring Drive watch could offer features like the GMT or chronograph complication. And, of course, the performance of the watch would pay homage to the Spring Drive’s storied history.  

A Grand Seiko Solar Watch  

We know that Seiko offers an extensive range of impressive solar-powered watches. But what about Grand Seiko?  

Many enthusiasts have talked about Grand Seiko’s lack of a solar GPS watch in its portfolio. 

Maybe Grand Seiko feels it does well enough with the 9F alone. But picture it. A solar-powered Grand Seiko 9F that could effectively live forever.  

Omega Watches and Wonders 2024 Predictions

Omega has hinted at one possible launch this year. But what else can we expect from the master of the iconic Speedy?  

A Moonshine Omega Speedmaster

Speedmaster in Moonshine Gold, anyone? Yes, please! The mere thought excites me!  

At the back end of last year, Daniel Craig rocked up at an Omega event sporting what appeared to be a white dial Speedmaster. 

It caused a huge stir, and then Omega officially released it. Since then, there have been hints that it could be time for something special to mark the Paris Olympics. 

In fact, the brand recently released the Omega Seamaster Paris Special Edition for Paris boutiques only.

I’d like to see Omega kit the Speedmaster out in a special gold outfit. A Moonshine case with a matching bracelet would be just the thing, especially with a cream or white dial. 

Saying that, Sedna Gold or Canopis Gold would be just as striking — I’m really not fussy.  

If that happens, it could be one of the most exciting luxury watch releases this year!

An Omega Seamaster Diver 300 With an Improved Bracelet  

Last year marked the 75th anniversary of the Omega Seamaster. The Swiss brand celebrated this milestone with some stunning new gradient blue dials. But there was little else in the way of updates to the rest of the design.

Back in 2021, Omega modified the Speedmaster with a newly revised bracelet design. It comprised a new construction, clasp, and taper. The only thing we’re now holding our breath for is Omega rolling the update out to other designs.  

It would seem only fair that the Seamaster Diver 300M gets a long overdue bracelet update, hopefully in gold. Whether it will happen or not is uncertain, but we can hope, right?  

FAQs

Here are some answers to questions you may be wondering about this year’s Watches and Wonders 2024 event.  

Where Is Watches and Wonders Held?

Each year, Watches and Wonders takes place in Geneva. Right in the center of the city is a location named Ponte de La Machine. Here, over 50 watchmakers will come together under one roof to showcase their innovations.  

When Is Watches and Wonders 2024?

This year, the Watches and Wonders event will take place between Tuesday, April 9th, and Monday, April 15th.  

Can You Buy Watches at Watches and Wonders?  

No, the public cannot buy watches at the annual Watches and Wonders showcase. Brands use the event as a platform to unveil the latest offerings for the year ahead. While some releases are immediate, others won’t arrive until several weeks following the showcase.  

Is Watches and Wonders Open to the Public?

Yes! The first three days of the Watches and Wonders 2024 event are open to journalists and industry specialists. The following three days are open to the public.  

How Much Does It Cost To Go to Watches and Wonders?

Tickets for the annual Watches and Wonders event cost CHF 70 (just under $80 US) for a full day. You can purchase admission tickets directly via the show.

Conclusion

I’ll conclude this piece on my Watches and Wonders 2024 predictions with some general assumptions.

I suspect that the trend for smaller-sized watches will continue this year. We’ll likely see many examples at the Geneva showcase next month. 

In addition to smaller sizes, I expect we will see more vintage diver models in smaller, more manageable proportions.

Over the past 12 months, we’ve seen a trend in purple dial watches. But for 2024, I’m predicting a gravitation toward pink-dial watches! Out there, I know, but not completely unthinkable.

Above all, I think we are likely to see more experimentation in the field of material research and development. In recent months, titanium watches have been a big hit. But maybe we’ll see more carbon composite cases, lab-grown diamond decorations, and meteorite dials.

On that note, I predict more cases will be made from recyclable materials. Especially since more brands than ever before are pushing the boundaries of environmentally friendly case and strap materials.

Please share your watches and wonders 2024 predictions. Leave your comments below, and let’s hear what you’d like to see!